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Available for new projects

UX Research Services for better decisions

UX Research Services for better decisions

I’m Diana, a trained psychologist, UX researcher and CRO consultant. I help product teams understand users and test assumptions through user research, usability testing and A/B testing – so they can decide with evidence instead of guesswork, fix what blocks users and increase conversions.

I’m Diana, a trained psychologist, UX researcher and CRO consultant. I help product teams understand users and test assumptions through user research, usability testing and A/B testing – so they can decide with evidence instead of guesswork, fix what blocks users and increase conversions.

Let's talk

See services

Diana Szczepanik, freelance UX researcher and psychologist

Available for new projects

UX Research Services for better decisions

I’m Diana, a trained psychologist, UX researcher and CRO consultant. I help product teams understand users and test assumptions through user research, usability testing and A/B testing – so they can decide with evidence instead of guesswork, fix what blocks users and increase conversions.

Let's talk

See services

Diana Szczepanik, freelance UX researcher and psychologist

Available for new projects

UX Research Services for better decisions

I’m Diana, a psychologist, UX researcher and CRO consultant. I help product teams test assumptions with real users – so they make product decisions with evidence instead of guesswork.

Let's talk

See services

Diana Szczepanik, freelance UX researcher and psychologist

  • 8+ years in research, 4+ in UX

  • 8+ years in research, 4+ in UX

  • 30+ research projects

  • 30+ research projects

  • 75+ A/B tests

  • 75+ A/B tests

  • 25+ usability studies

  • 25+ usability studies

  • German, English & Polish

  • German, English & Polish

  • 8+ years in research, 4+ in UX

  • 30+ research projects

  • 75+ A/B tests

  • 25+ usability studies

  • German, English & Polish

  • 8+ years in research, 4+ in UX

  • 30+ research projects

  • 75+ A/B tests

  • 25+ usability studies

  • German, English & Polish

WHEN TO BRING ME IN

Seven situations where product teams bring me in.

Seven situations where product teams bring me in.

From high-stakes redesigns to conversion bottlenecks. Here is when product teams partner with me to reduce uncertainty and challenge assumptions.

WHEN TO BRING ME IN

Seven situations where product teams bring me in.

From high-stakes redesigns to conversion bottlenecks. Here is when product teams partner with me to reduce uncertainty and challenge assumptions.

WHEN TO BRING ME IN

Seven situations where product teams bring me in.

From high-stakes redesigns to conversion bottlenecks. Here is when product teams partner with me to reduce uncertainty and challenge assumptions.

Services

Five UX research services for better product decisions

From user research and usability testing to UX design, A/B testing and research coaching – I help product teams turn behavioral insights into clearer decisions and better‑performing products.

See service details

Services

Five UX research services for better product decisions

From user research and usability testing to UX design, A/B testing and research coaching – I help product teams turn behavioral insights into clearer decisions and better‑performing products.

See service details

Services

Five UX research services for better product decisions

From user research to A/B testing – behavioral insights for clearer product decisions.

See service details

See service details

See services

Case studies

Research that shapes decisions and design

Experimentation

Payment communication A/B test

Payment communication A/B test

+26% purchase conversion – the basis for a rollout decision

Experimentation

Payment communication A/B test

Payment communication A/B test

+26% purchase conversion – the basis for a rollout decision

Experimentation

Payment communication A/B test

Payment communication A/B test

+26% purchase conversion – the basis for a rollout decision

Experimentation

Crossed-out price A/B test

Crossed-out price A/B test

−16.6% conversion stopped a risky pricing logic before it became standard

Experimentation

Crossed-out price A/B test

Crossed-out price A/B test

−16.6% conversion stopped a risky pricing logic before it became standard

Experimentation

Crossed-out price A/B test

Crossed-out price A/B test

−16.6% conversion stopped a risky pricing logic before it became standard

Concept validation

Diary study photo: the Sensirion air quality monitor showing CO₂, PM 2.5 and VOC readings at a participant's workplace

Sensirion · Air quality display

Diary studies and a concept test (N = 259) turned an unfamiliar index into clear design rules

Concept validation

Diary study photo: the Sensirion air quality monitor showing CO₂, PM 2.5 and VOC readings at a participant's workplace

Sensirion · Air quality display

Diary studies and a concept test (N = 259) turned an unfamiliar index into clear design rules

Concept validation

Diary study photo: the Sensirion air quality monitor showing CO₂, PM 2.5 and VOC readings at a participant's workplace

Sensirion · Air quality display

Diary studies and a concept test (N = 259) turned an unfamiliar index into clear design rules

Product research

Urlaubsguru · Homepage redesign

Urlaubsguru · Homepage redesign

A new information architecture that unites user, business and SEO requirements

Product research

Urlaubsguru · Homepage redesign

Urlaubsguru · Homepage redesign

A new information architecture that unites user, business and SEO requirements

Product research

Urlaubsguru · Homepage redesign

Urlaubsguru · Homepage redesign

A new information architecture that unites user, business and SEO requirements

See all case studies

TESTIMONIALS

TESTIMONIALS

What people say about working with me

An outstanding thought partner

I had the pleasure of working with Diana for several years—first as part of my UX/UI team and later as a freelancer. Diana played a key role in building our research practice and establishing user research and A/B testing across the company. What sets her apart is her ability to translate complex findings into clear, useful insights for different audiences across the business. If you’re looking for the right answers—not just the easy ones—Diana is an outstanding thought partner. She combines analytical strength with an exceptional understanding of people, creating real value for the entire company.

Portrait of Daniel Marx

Daniel Marx

CEO & Founder

Urlaubsguru

An outstanding thought partner

I had the pleasure of working with Diana for several years—first as part of my UX/UI team and later as a freelancer. Diana played a key role in building our research practice and establishing user research and A/B testing across the company. What sets her apart is her ability to translate complex findings into clear, useful insights for different audiences across the business. If you’re looking for the right answers—not just the easy ones—Diana is an outstanding thought partner. She combines analytical strength with an exceptional understanding of people, creating real value for the entire company.

Daniel Marx

CEO & Founder

Urlaubsguru

An outstanding thought partner

I had the pleasure of working with Diana for several years—first as part of my UX/UI team and later as a freelancer. Diana played a key role in building our research practice and establishing user research and A/B testing across the company. What sets her apart is her ability to translate complex findings into clear, useful insights for different audiences across the business. If you’re looking for the right answers—not just the easy ones—Diana is an outstanding thought partner. She combines analytical strength with an exceptional understanding of people, creating real value for the entire company.

Daniel Marx

CEO & Founder

Urlaubsguru

Results that exceeded our expectations

I had pleasure to work with and supervise Diana during her time at Sensirion Connected Solutions. From day one, she proved to be highly motivated, quick to dive into complex topics and consistently focused on delivering value as a UX researcher. Her analytical and methodological approach, grounded in deep psychological background, regularly provided the team with valuable insights that supported well-informed decision-making process in the development of our diverse digital solutions. Diana is a disciplined and independent researcher who delivered actionable results exceeding our expectations in every project she was entrusted with. It is also worth highlighting that she has an excellent understanding of how digital products ecosystem works and consistently focuses on effectively translating new knowledge into meaningful impact for the product(s) and its strategy. After completing our common project, I recommended Diana for the next 3 months project as an outstanding UX Research/Consultant professional. I highly recommend working with her.

Portrait of Anna Maria Szlachta

Anna Maria Szlachta

Product Designer

Sensirion Connected Solutions

Results that exceeded our expectations

I had pleasure to work with and supervise Diana during her time at Sensirion Connected Solutions. From day one, she proved to be highly motivated, quick to dive into complex topics and consistently focused on delivering value as a UX researcher. Her analytical and methodological approach, grounded in deep psychological background, regularly provided the team with valuable insights that supported well-informed decision-making process in the development of our diverse digital solutions. Diana is a disciplined and independent researcher who delivered actionable results exceeding our expectations in every project she was entrusted with. It is also worth highlighting that she has an excellent understanding of how digital products ecosystem works and consistently focuses on effectively translating new knowledge into meaningful impact for the product(s) and its strategy. After completing our common project, I recommended Diana for the next 3 months project as an outstanding UX Research/Consultant professional. I highly recommend working with her.

Anna Maria Szlachta

Product Designer

Sensirion Connected Solutions

Results that exceeded our expectations

I had pleasure to work with and supervise Diana during her time at Sensirion Connected Solutions. From day one, she proved to be highly motivated, quick to dive into complex topics and consistently focused on delivering value as a UX researcher. Her analytical and methodological approach, grounded in deep psychological background, regularly provided the team with valuable insights that supported well-informed decision-making process in the development of our diverse digital solutions. Diana is a disciplined and independent researcher who delivered actionable results exceeding our expectations in every project she was entrusted with. It is also worth highlighting that she has an excellent understanding of how digital products ecosystem works and consistently focuses on effectively translating new knowledge into meaningful impact for the product(s) and its strategy. After completing our common project, I recommended Diana for the next 3 months project as an outstanding UX Research/Consultant professional. I highly recommend working with her.

Anna Maria Szlachta

Product Designer

Sensirion Connected Solutions

A high level of ownership

During her time as a freelancer at Urlaubsguru, Diana played a key role in Research and A/B Testing and made a significant contribution to improving our digital products. From identifying optimization potential and designing experiments to implementing tests, analyzing results and presenting clear recommendations, Diana independently managed the entire process with a high level of ownership and professionalism.

Portrait of Julius Augustin

Julius Augustin

Director of Product Management, Leisure Travel

Urlaubsguru

A high level of ownership

During her time as a freelancer at Urlaubsguru, Diana played a key role in Research and A/B Testing and made a significant contribution to improving our digital products. From identifying optimization potential and designing experiments to implementing tests, analyzing results and presenting clear recommendations, Diana independently managed the entire process with a high level of ownership and professionalism.

Julius Augustin

Director of Product Management, Leisure Travel

Urlaubsguru

A high level of ownership

During her time as a freelancer at Urlaubsguru, Diana played a key role in Research and A/B Testing and made a significant contribution to improving our digital products. From identifying optimization potential and designing experiments to implementing tests, analyzing results and presenting clear recommendations, Diana independently managed the entire process with a high level of ownership and professionalism.

Julius Augustin

Director of Product Management, Leisure Travel

Urlaubsguru

Insights that shaped our decision-making

From the very beginning, Diana impressed me with her initiative, passion and unwavering drive. She tackled complex topics with remarkable independence, always demonstrating a keen sense of quality and attention to detail in her work. Diana conducted and led a comprehensive UX research effort, including e-diary studies, user interviews, concept testing and surveys. Her analytical skills and methodological approach provided our team with insights that shaped our decision-making processes and helped us and our customers develop more user-focused solutions. Beyond her technical expertise in data analytics and UX research, Diana brought an inspiring energy to our project. She’s not only disciplined and independent but also a genuinely pleasant and inspiring team member. I highly recommend working with Diana. Anyone seeking a great UX Researcher who combines professionalism, creativity and a drive for excellence will find Diana a true asset.

Portrait of Roman Ayer

Roman Ayer

Teamleader Field Application Engineering

Sensirion AG

Insights that shaped our decision-making

From the very beginning, Diana impressed me with her initiative, passion and unwavering drive. She tackled complex topics with remarkable independence, always demonstrating a keen sense of quality and attention to detail in her work. Diana conducted and led a comprehensive UX research effort, including e-diary studies, user interviews, concept testing and surveys. Her analytical skills and methodological approach provided our team with insights that shaped our decision-making processes and helped us and our customers develop more user-focused solutions. Beyond her technical expertise in data analytics and UX research, Diana brought an inspiring energy to our project. She’s not only disciplined and independent but also a genuinely pleasant and inspiring team member. I highly recommend working with Diana. Anyone seeking a great UX Researcher who combines professionalism, creativity and a drive for excellence will find Diana a true asset.

Roman Ayer

Teamleader Field Application Engineering

Sensirion AG

Insights that shaped our decision-making

From the very beginning, Diana impressed me with her initiative, passion and unwavering drive. She tackled complex topics with remarkable independence, always demonstrating a keen sense of quality and attention to detail in her work. Diana conducted and led a comprehensive UX research effort, including e-diary studies, user interviews, concept testing and surveys. Her analytical skills and methodological approach provided our team with insights that shaped our decision-making processes and helped us and our customers develop more user-focused solutions. Beyond her technical expertise in data analytics and UX research, Diana brought an inspiring energy to our project. She’s not only disciplined and independent but also a genuinely pleasant and inspiring team member. I highly recommend working with Diana. Anyone seeking a great UX Researcher who combines professionalism, creativity and a drive for excellence will find Diana a true asset.

Roman Ayer

Teamleader Field Application Engineering

Sensirion AG

Quickly cuts to the core

I have worked with Diana when she was a UX/CX researcher in our team for a B2B software solution and warmly recommend her. With her superior perspective taking and clear analysis, she quickly cuts to the core of topics and captures customer and user needs and motivations. She synthesized her extensive research into clear messages and enabled addressing key topics with our management. Her work provided a thorough foundation for strategic decisions. Beyond that, it is a pleasure to work with such a perceptive, empathic and reliable professional as Diana.

Portrait of Silvia Maier, PhD

Silvia Maier, PhD

Product Manager

Sensirion Connected Solutions

Quickly cuts to the core

I have worked with Diana when she was a UX/CX researcher in our team for a B2B software solution and warmly recommend her. With her superior perspective taking and clear analysis, she quickly cuts to the core of topics and captures customer and user needs and motivations. She synthesized her extensive research into clear messages and enabled addressing key topics with our management. Her work provided a thorough foundation for strategic decisions. Beyond that, it is a pleasure to work with such a perceptive, empathic and reliable professional as Diana.

Silvia Maier, PhD

Product Manager

Sensirion Connected Solutions

Quickly cuts to the core

I have worked with Diana when she was a UX/CX researcher in our team for a B2B software solution and warmly recommend her. With her superior perspective taking and clear analysis, she quickly cuts to the core of topics and captures customer and user needs and motivations. She synthesized her extensive research into clear messages and enabled addressing key topics with our management. Her work provided a thorough foundation for strategic decisions. Beyond that, it is a pleasure to work with such a perceptive, empathic and reliable professional as Diana.

Silvia Maier, PhD

Product Manager

Sensirion Connected Solutions

Uncovers genuine motivations

I’ve had the opportunity to collaborate with Diana Szczepanik on several projects—I work in UX/UI myself and have collaborated with many experts in research and strategy, but my collaboration with Diana stands out to me. She is a UX researcher and psychologist who combines data-driven analysis with a deep understanding of human behavior. Diana has a keen intuition for people and their needs. Thanks to her open and empathetic nature, she quickly builds trust and uncovers genuine motivations—even those hidden between the lines. She asks the right questions, listens actively and distills insights in a way that makes them immediately actionable for teams. In workshops, she effortlessly engages others: she explains complex concepts clearly and understandably without coming across as preachy. I particularly appreciate her approach: She genuinely wants to understand problems before discussing solutions. Meetings without results? That’s not her style. She works in a focused, structured and results-oriented manner, without ever losing sight of the human side. Diana is a true asset—both professionally and personally. Those who work with her not only make better decisions but also gain new perspectives. I recommend her with complete conviction.

Portrait of Nina Lütkenhorst

Nina Lütkenhorst

User Experience Designer

Uncovers genuine motivations

I’ve had the opportunity to collaborate with Diana Szczepanik on several projects—I work in UX/UI myself and have collaborated with many experts in research and strategy, but my collaboration with Diana stands out to me. She is a UX researcher and psychologist who combines data-driven analysis with a deep understanding of human behavior. Diana has a keen intuition for people and their needs. Thanks to her open and empathetic nature, she quickly builds trust and uncovers genuine motivations—even those hidden between the lines. She asks the right questions, listens actively and distills insights in a way that makes them immediately actionable for teams. In workshops, she effortlessly engages others: she explains complex concepts clearly and understandably without coming across as preachy. I particularly appreciate her approach: She genuinely wants to understand problems before discussing solutions. Meetings without results? That’s not her style. She works in a focused, structured and results-oriented manner, without ever losing sight of the human side. Diana is a true asset—both professionally and personally. Those who work with her not only make better decisions but also gain new perspectives. I recommend her with complete conviction.

Nina Lütkenhorst

User Experience Designer

Uncovers genuine motivations

I’ve had the opportunity to collaborate with Diana Szczepanik on several projects—I work in UX/UI myself and have collaborated with many experts in research and strategy, but my collaboration with Diana stands out to me. She is a UX researcher and psychologist who combines data-driven analysis with a deep understanding of human behavior. Diana has a keen intuition for people and their needs. Thanks to her open and empathetic nature, she quickly builds trust and uncovers genuine motivations—even those hidden between the lines. She asks the right questions, listens actively and distills insights in a way that makes them immediately actionable for teams. In workshops, she effortlessly engages others: she explains complex concepts clearly and understandably without coming across as preachy. I particularly appreciate her approach: She genuinely wants to understand problems before discussing solutions. Meetings without results? That’s not her style. She works in a focused, structured and results-oriented manner, without ever losing sight of the human side. Diana is a true asset—both professionally and personally. Those who work with her not only make better decisions but also gain new perspectives. I recommend her with complete conviction.

Nina Lütkenhorst

User Experience Designer

ENGAGEMENT OPTIONS

ENGAGEMENT OPTIONS

Four ways to work together

Start small with a focused UX audit, or go deeper with a sprint, ongoing advisory or an embedded partnership. Choose the format that fits your question, timeline and budget.

Entry offer

Start with a focused UX audit

Best if

One key flow underperforms and you want clear, prioritized fixes fast

One key flow, reviewed through a behavioral lens: where people get stuck and what to fix first.

€690

+ VAT (fixed price)

Book a scoping call

See all audit packages

Example of a UX audit: a fictional skincare shop on laptop and phone with annotated findings

Ready to go deeper?

Stippled illustration of a stopwatch, representing a short, time-boxed research sprint

Project-based

Research Sprint

Best if

A product change is coming and you want to see how people respond before launch

Understand how people respond before your product change goes live.

Test one meaningful product change with the people it affects. Learn what they adopt, question, trust or struggle with and what your team should improve or test next.

Timeline

2–3 weeks

Investment

From €2,700

Recruitment and participant incentives are billed separately.

Sessions

up to 10 moderated sessions

Explore the sprint

Stippled illustration of two speech bubbles, one with a question mark and one with an answer, representing research advisory and sparring

As needed

Research Advisory

Best if

Your team runs its own research and wants an experienced sparring partner

Expert guidance for teams that run their own research.

I help your team plan studies, sharpen research questions and review findings, so your product decisions rest on solid evidence – without a full project.

Timeline

Monthly, flexible

Investment

Scoped to your team, quoted after a first call

Explore the advisory

Stippled illustration of two puzzle pieces fitting together, representing an embedded research partnership

Ongoing

Embedded Research Partnership

Best if

You need research capacity alongside your roadmap, not just for one project

Bring experienced hands-on research support into your team over time.

For teams that need research continuously. I plan and run studies alongside your roadmap, share findings in your team’s rhythm and help your team build its own research habits.

Timeline

From 2 months onwards

Investment

Monthly retainer, quoted after a first call

Explore the partnership

Entry offer

Start with a focused UX audit

Best if

One key flow underperforms and you want clear, prioritized fixes fast

One key flow, reviewed through a behavioral lens: where people get stuck and what to fix first.

€690

+ VAT (fixed price)

Book a scoping call

See all audit packages

Example of a UX audit: a fictional skincare shop on laptop and phone with annotated findings

Ready to go deeper?

Stippled illustration of a stopwatch, representing a short, time-boxed research sprint

Project-based

Research Sprint

Best if

A product change is coming and you want to see how people respond before launch

Understand how people respond before your product change goes live.

Test one meaningful product change with the people it affects. Learn what they adopt, question, trust or struggle with and what your team should improve or test next.

Timeline

2–3 weeks

Investment

From €2,700

Recruitment and participant incentives are billed separately.

Sessions

up to 10 moderated sessions

Explore the sprint

Stippled illustration of two speech bubbles, one with a question mark and one with an answer, representing research advisory and sparring

As needed

Research Advisory

Best if

Your team runs its own research and wants an experienced sparring partner

Expert guidance for teams that run their own research.

I help your team plan studies, sharpen research questions and review findings, so your product decisions rest on solid evidence – without a full project.

Timeline

Monthly, flexible

Investment

Scoped to your team, quoted after a first call

Explore the advisory

Stippled illustration of two puzzle pieces fitting together, representing an embedded research partnership

Ongoing

Embedded Research Partnership

Best if

You need research capacity alongside your roadmap, not just for one project

Bring experienced hands-on research support into your team over time.

For teams that need research continuously. I plan and run studies alongside your roadmap, share findings in your team’s rhythm and help your team build its own research habits.

Timeline

From 2 months onwards

Investment

Monthly retainer, quoted after a first call

Explore the partnership

Entry offer

Start with a focused UX audit

Best if

One key flow underperforms and you want clear, prioritized fixes fast

One key flow, reviewed through a behavioral lens: where people get stuck and what to fix first.

€690

+ VAT (fixed price)

Book a scoping call

See all audit packages

Example of a UX audit: a fictional skincare shop on laptop and phone with annotated findings

Ready to go deeper?

Stippled illustration of a stopwatch, representing a short, time-boxed research sprint

Project-based

Research Sprint

Best if

A product change is coming and you want to see how people respond before launch

Understand how people respond before your product change goes live.

Timeline

2–3 weeks

Investment

From €2,700

Recruitment and participant incentives are billed separately.

Sessions

up to 10 moderated sessions

Explore the sprint

Stippled illustration of two speech bubbles, one with a question mark and one with an answer, representing research advisory and sparring

As needed

Research Advisory

Best if

Your team runs its own research and wants an experienced sparring partner

Expert guidance for teams that run their own research.

Timeline

Monthly, flexible

Investment

Scoped to your team, quoted after a first call

Explore the advisory

Stippled illustration of two puzzle pieces fitting together, representing an embedded research partnership

Ongoing

Embedded Research Partnership

Best if

You need research capacity alongside your roadmap, not just for one project

Bring experienced hands-on research support into your team over time.

Timeline

From 2 months onwards

Investment

Monthly retainer, quoted after a first call

Explore the partnership

My process

How the process works

A focused, flexible research process tailored to your product challenges, priorities and pace.

Start with Step 1

Book an intro call

My process

How the process works

A focused, flexible research process tailored to your product challenges, priorities and pace.

Start with Step 1

Book an intro call

My process

How the process works

A focused, flexible research process tailored to your product challenges, priorities and pace.

Start with Step 1

Book an intro call

Mission & Focus

Mission & Focus

Empower cross-functional teams to build data-backed experiences users understand, trust and act on – by bringing them closer to real human behavior, needs and decision drivers.

When I’m not the right fit

I believe research should shape product strategy from the start. If you need UI visual design execution, analytics tag setup or feature approval without testing, another specialist will serve you better.

I'm happy to connect you with trusted specialists in my network.

MY APPROACH

What it’s like to work with me

Psychology-grounded research

With a master’s degree in psychology, I bring a deeper understanding of human behavior, motivations and decision-making into product research.

With a master’s degree in psychology, I bring a deeper understanding of human behavior into product research.

Evidence over assumptions

I follow the evidence, even when it challenges existing assumptions. Understanding what’s really happening matters more than confirming what we expect.

I follow the evidence, even when it challenges existing assumptions.

Human at heart

I believe good work starts with genuine human connection. Expect honest conversations, curiosity, warmth and communication without unnecessary jargon. Straightforward and effective.

Honest conversations, curiosity and warmth – without unnecessary jargon.

Connecting perspectives

I bring people into the conversation and help teams develop shared understanding through research and dialogue.

I help teams build shared understanding through research and dialogue.

Direct and easy collaboration

You work directly with me, from the first conversation to the final readout. I take ownership, stay close to your team and care about the outcome.

You work directly with me, from the first conversation to the final readout.

From insight to action

I translate research findings into clear product implications and practical next steps. When useful, I also bring UX design skills to explore how an insight could take shape in a journey, wireframe or prototype.

I translate findings into clear product implications and practical next steps.

about

about

The psychology behind product decisions.

I’m Diana, a psychologist, UX researcher and CRO consultant, with a specialization in decision-making. I’m fascinated by what happens inside people as they use a product: why they trust, hesitate or change their minds.

For more than eight years, I’ve been exploring exactly that: first in academic and market research, then in digital products at Sensirion and Urlaubsguru, where I helped build the research practice. Today I work from Warsaw with founders and product teams across Europe, in English, German and Polish.

I help teams see what’s happening between the lines, before it gets expensive. You get clear findings, concrete next steps and the confidence to decide.

I love coffee and good questions. Let’s have both :)

I’m Diana, a psychologist, UX researcher and CRO consultant, specialized in decision-making. I find out why people trust, hesitate or change their minds.

8+ years in research, from Sensirion to Urlaubsguru. Today I work from Warsaw with teams across Europe.

You get clear next steps and the confidence to decide.

I love coffee and good questions. Let’s have both :)

Let's talk

Let's talk

More about me

More about me

Portrait of Diana Szczepanik
Portrait of Diana Szczepanik
Portrait of Diana Szczepanik

Diana Szczepanik
UX Researcher & CRO Consultant | Psychologist (M.Sc.)

Diana Szczepanik
UX Researcher & CRO Consultant | Psychologist (M.Sc.)

TOOLKIT & EXPERTISE

Tools and methods I work with.

I’m skilled in the tools and
methods that matter.

  • UserTesting logo
  • Figma logo
  • Maze logo
  • Dovetail logo
  • A/B testing icon
  • Google Analytics logo
  • Typeform logo
  • Hotjar logo
  • Zoom logo
UserTesting logo

UserTesting

Observing real users through moderated and unmoderated usability tests.

Figma logo

Figma / FigJam

Wireframing, exploring concepts, mapping user journeys and facilitating collaborative workshops.

Maze logo

Maze

Testing prototypes, identifying usability issues and validating design assumptions.

Dovetail logo

Dovetail

Synthesizing qualitative research and turning findings into actionable insights.

A/B testing icon

A/B Testing

Comparing alternatives and measuring causal impact.

SPSS logo

SPSS / jamovi

Analyzing survey and experiment data statistically, from descriptives to significance tests.

TOOLKIT & EXPERTISE

I’m skilled in the tools and
methods that matter.

  • UserTesting logo
  • Figma logo
  • Maze logo
  • Dovetail logo
  • A/B testing icon
  • Google Analytics logo
  • Typeform logo
  • Hotjar logo
  • Zoom logo
UserTesting logo

UserTesting

Observing real users through moderated and unmoderated usability tests.

Figma logo

Figma / FigJam

Wireframing, exploring concepts, mapping user journeys and facilitating collaborative workshops.

Maze logo

Maze

Testing prototypes, identifying usability issues and validating design assumptions.

Dovetail logo

Dovetail

Synthesizing qualitative research and turning findings into actionable insights.

A/B testing icon

A/B Testing

Comparing alternatives and measuring causal impact.

SPSS logo

SPSS / jamovi

Analyzing survey and experiment data statistically, from descriptives to significance tests.

TOOLKIT & EXPERTISE

I’m skilled in the tools and methods that matter.

  • UserTesting logo
  • Figma logo
  • Maze logo
  • Dovetail logo
  • A/B testing icon
  • Google Analytics logo
  • Typeform logo
  • Hotjar logo
  • Zoom logo
UserTesting logo

UserTesting

Observing real users through moderated and unmoderated usability tests.

Figma logo

Figma / FigJam

Wireframing, exploring concepts, mapping user journeys and facilitating collaborative workshops.

Maze logo

Maze

Testing prototypes, identifying usability issues and validating design assumptions.

Dovetail logo

Dovetail

Synthesizing qualitative research and turning findings into actionable insights.

A/B testing icon

A/B Testing

Comparing alternatives and measuring causal impact.

SPSS logo

SPSS / jamovi

Analyzing survey and experiment data statistically, from descriptives to significance tests.

FAQ

Frequently asked questions

Show all questions

Show all questions

Show all questions

Contact

Have a product decision coming up?

Tell me what you’re working on. In a 30-minute intro call, we clarify the problem, the right research approach and what it takes to get evidence you can act on.

Let's talk

Book a free intro call

30-minute free intro call

Reply within 1–2 business days

Get a free proposal

Contact

Have a product decision coming up?

Tell me what you’re working on. In a 30-minute intro call, we clarify the problem, the right research approach and what it takes to get evidence you can act on.

Let's talk

Book a free intro call

30-minute free intro call

Reply within 1–2 business days

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